What is an AI Worker?

An AI Worker is an autonomous AI agent that works like a real teammate: it has a personality, specialized skills and memory, runs tasks end to end and integrates with your tools (Slack, Teams, Gmail, Notion…).

How many AI Workers are available?

15 specialized AI Workers are available, covering marketing, development, design, data, human resources, finance and customer support.

Can I try it for free?

Yes, a free trial is included with no commitment. You can add or remove AI Workers at any time and cancel whenever you want.

Yes. Your data is encrypted end to end, hosted in isolated environments, and never used to train models. Workers Delos is GDPR-compliant and SOC 2-certified.

GEO in 2026: The Complete Guide to Generative Engine Optimization

By Delos Intelligence — 2026-09-11

How to make your company visible in ChatGPT, Perplexity, Google AI Overviews and other answer engines without abandoning SEO fundamentals.

GEO in 2026: The Complete Guide to Generative Engine Optimization

Search is no longer limited to a list of blue links. Buyers now ask ChatGPT, Perplexity, Gemini and AI Overviews to compare tools, explain concepts and recommend vendors. Generative Engine Optimization, or GEO, is the discipline of making a brand and its expertise understandable, verifiable and quotable by these answer engines.

GEO does not replace SEO

GEO builds on the same foundations as strong search optimization: technically accessible pages, clear information architecture, useful original content and credible external signals. The difference lies in the expected output. Traditional SEO tries to earn a click from a ranked result. GEO also tries to become a source used inside a generated answer.

A healthy strategy therefore optimizes for both humans and retrieval systems. Every important page should answer a precise intent, identify the entity speaking, cite trustworthy evidence and connect to related pages through explicit internal links.

How answer engines select sources

Generative engines combine several mechanisms. They may rely on their training data, retrieve live web pages, consult structured databases and compare multiple sources before composing a response. No single markup guarantees inclusion. However, recurring selection signals are visible:

a direct answer near the beginning of the page;
precise definitions and consistent terminology;
facts supported by sources or first-party evidence;
clear authorship and publication dates;
structured headings, lists, tables and FAQs;
a coherent entity across the website and external profiles;
pages that load quickly and can be crawled without JavaScript.

Build an entity, not a collection of keywords

An answer engine needs to understand who you are, what you offer and why your claims are credible. Use one canonical company name, one canonical domain and consistent descriptions across your website, LinkedIn profile, directories and press coverage. Organization and Product structured data can clarify the relationship between the company, its applications and its authors.

Avoid creating dozens of near-identical pages for small keyword variations. Consolidate related questions into authoritative resources and connect supporting articles to them. A strong topic cluster is easier to understand than a fragmented set of thin pages.

Write content that can be quoted

The most reusable passages are concise and self-contained. Start each major section with a factual answer, then explain the nuance. Define acronyms before using them. Replace vague superlatives with evidence, examples or limitations.

Useful formats include comparison criteria, step-by-step methods, checklists, glossaries and decision frameworks. Original benchmarks, customer observations and transparent methodologies create information that answer engines cannot find everywhere else.

Technical GEO checklist

1. Serve meaningful HTML for every public page.

2. Use a self-referencing canonical and consistent language alternatives.

3. Keep XML sitemaps limited to indexable 200-status URLs.

4. Return real 404 or 410 responses for removed content.

5. Add Organization, Article, FAQ or Product structured data only when it matches visible content.

6. Keep titles and descriptions unique.

7. Make internal links descriptive and logically connected.

8. Allow relevant search and AI crawlers in robots.txt.

Measure what matters

GEO measurement is less mature than classic search analytics. Track branded searches, referral traffic from answer engines, assisted conversions and mentions in recurring prompts. Test the same high-value questions every month and record which sources are cited.

Do not optimize only for citation volume. A mention for an irrelevant query has little value. Focus on questions that precede a purchase, evaluation or strategic decision.

A practical 90-day plan

During the first month, fix technical access, canonical URLs and entity consistency. In month two, create or improve the five to ten pages that answer your buyers’ most important questions. In month three, publish original evidence, strengthen internal links and earn external references through partnerships, research or expert commentary.

GEO rewards the same long-term behavior as sustainable SEO: clarity, credibility and usefulness. The organizations that become reliable sources today will be easier for both people and machines to recommend tomorrow.